When planning a conference or meeting, it's easy to focus on screen sizes, uplighting, fabric colors, and table decor. But there may be an element you're overlooking that can make a huge aesthetic impact: event graphics.

As a rule of thumb, even during downtime between presentations, it is best to have ambient graphics to populate all screens. Blank screens leave a set looking incomplete, and graphics provide a great opportunity to wow your attendees from the moment they enter the event space!

Strong graphics allow the screens to become an active part of your set. The graphics can be used to tie into & strengthen other elements of the event, maximize your branding, drive home your message, and sometimes even entertain your audience!

As seen in the examples below, sometimes graphics can even provide a full backdrop for your speakers! Using projected graphics instead of physical signage gives you the flexibility to change up your look throughout the event, or add motion graphics to make the set more dynamic.