When given the choice, 72% of people would rather use video to learn about a product or service than any written media.*
Video is the future of marketing & advertising. We’re already seeing it in social media platforms as they continue to find new ways to integrate video content into users’ feeds - like Instagram’s new IGTV feature. Youtube is now the second largest search engine, just behind Google.** More and more people are turning to video content as a primary source of obtaining information and engaging with brands.
It’s no secret that “content is king” these days - but creating consistent video content can take a lot of time that you may not have! That’s why it’s so important to repurpose content, and what better source of content than your live event or conference?
If you’ve invested in video recording for your event, you’ve got yourself a wealth of content that you can use across multiple platforms to spread your message! Here are some ways that you can repurpose your event video as part of your marketing strategy:
1. PROMO FOR FUTURE EVENTS
This may be a rather obvious one, but it can be a powerful use of video. If your event or conference is recurring, use pieces of your video content to promote future events. Using footage from the actual event can help to communicate the value provided and can incite curiosity in your audience to learn more. You can also hire a video company to capture B-roll footage - attendees networking, shots of the audience participating in the sessions/breakouts, etc. - which will make your promotional video much more engaging.
2. RELEASE SNIPPETS ON SOCIAL MEDIA AS "TIPS" OR HELPFUL INFO
You can add value to your social media presence by sharing clips of event video that contain helpful tips or information for your audience. Choose a short & specific section of a presentation that is inspiring, entertaining, or educational, and share it across your social media channels to spread targeted messaging.
3. CREATE AN ONLINE COURSE
If you have a multi-day conference full of useful information, you can take your presentation recordings, package them together, and create an online course for those that could not attend. You can offer this for free, like Adobe does with its annual conference, or make it a paid feature and create a passive income stream for your business or organization.
4. REPLACE TEXT BLOCKS ON YOUR WEBSITE
Your website can benefit from your event recordings too! If you have footage of a speaker explaining a concept that is integral to your business or organization, you can replace longform informational text on your website with this recording. As we said before, people prefer to watch than to read - so make it easy on them to learn about your brand! You can even use footage from a compelling speaker on the homepage of your site to hook users and keep them scrolling.
5. BUILD INTERNAL PROGRAMS
Ever heard of “intrapreneurship”? It’s a concept that encourages the act of behaving like an entrepreneur while working within a large organization. Intrepreneurship initiatives encourage employees to take ownership on solving problems creatively, taking innovative ideas and transforming them into profitable ventures for the company.
More and more large businesses are building programs like this, but sometimes these intrapreneurs need extra support & training to gain a more comprehensive understanding of the company’s work. Having conference recordings available for people to access as training within these programs could empower them & incentivize them to get onboard! Never underestimate the power of "internal marketing" in getting your team aligned & on the same page.
Video recording has so many potential uses during an event, but we can’t forget about all of the potential to put it to work for us after the event. If you want to learn more about our video services & other uses for video recording, select one of the options below!